More than a slogan, it’s an ode to a way of life, a celebration of various cultures, and an invitation to sway to the captivating rhythms of the Caribbean. An imaginative union that goes beyond mutual support; it gives birth to an enchanting harmony where music meets fashion.
The heart of this collaboration lies in the cultural and artistic exchange between Sebastiano and musicians (Boompatak Band with Stévie Landre), and singers/songwriters (Saïna Manotte, Tamillia Chance, Hattonne Bakarah, E.sy Kennenga). This exchange provides a showcase for these talents by integrating them into his advertising campaigns. To do so, Sebastiano set off on a voyage to the heart of Guadeloupe, French Guiana, Martinique, and Sint Maarten, to find authentic voices and inspiring stories.
The objective? To create a harmonious dialogue between fashion and music, where the colorful motifs of the Sebastiano collections blend with the rhythmic cadences of Caribbean artists.
By supporting these promising talents, the brand actively participates in the preservation and promotion of Caribbean culture. In return, the artists contribute to the very identity of Sebastiano by adding a breath of authenticity and creativity by way of their innovative musical compositions. The artists pull from their cultural essence to create original songs that celebrate the soul of the Caribbean.
Auteur Sebastiano
