Le Slibard, a new brand of sustainable undergarments, and Sea Shepherd, the principal association for the protection of marine milieux and the fight against illegal fishing on a global basis, have collaborated on an innovative concept: boxer shorts requiring that those who wear them do not eat fish that day. No Fish Day boxers are the first men’s underwear with an environmental message. They invite the population to rethink their nutritional habits by considering the environment. Like all Le Slibard products, the boxers are manufactured in Europe, and fabricated from MicroModal, a sustainable alternative to organic cotton, and made in a workshop with conditions that respect workers’ rights as well as the environment. No Fish Day boxers, with their shark-fin design, can be pre-ordered for 23€ on the Le Slibard website. This system optimizes the quantity produced to avoid having extra stock and to offer these high-quality boxers at a nice price. There are other styles in their daily challenge collection as well: “With this new collection of ethical undergarments, we hope to encourage everyone to act concretely to help save the planet on a regular basis. Everyone can be a hero!”
