YOOTTLE, CREATING TALENT

Leading online information and entertainment media dedicated to young Caribbean people, Yoottle is already attracting them. ONAIR met with its creator Béatrice Potony.

ONAIR. Yoottle was born in October 2021 on your initiative. You were already quite successfull as an entrepreneur. What was your driving force on this project?

Béatrice Potony – I have been working with young people for a few years, especially through the Student Fair’s organization. I realized that there was a lot of information available but that very little would actually reach them. The direct way to come to them is to be on social medias and even more now since there has been a digital boom due to the lack of face-to-face experience. I also wanted to inform them not only on course choices, but also on culture, music, among others.

OA – Yoottle presents itself as a media created by young people for them….

BP – Indeed, I am surrounded by highly motivated young talents who were ready to follow me on this adventure; a predominantly female team. Regarding our audience, we realize that it is much larger than we expected. Today, we attract people aged 18 to 38 with high visibility in Guadeloupe and Martinique. People from Guiana, come and join us!

OA – How did people react to this project?

BP – There was a lot of excitement from the start. The channel was born on October 4 and in two months we have gathered more than 11,000 subscribers. Some of our content, especially on TikTok, has generated over 150,000 views!

OA – Did you get some financial help to set up this project?

BP – We are open to any support and even more in the recent context which has revealed the lack of aid allocated to young people, but we have not received any. However, this did not prevent us from developing a very professional project. We have a TV set, top-of-the-range equipment, management and many good skills in the team (cameraman/editor, editor-in-chief, graphic designer, etc.) because we want to develop quality content.

OA – Besides Yoottle Medias, do you offer other activities?

BP – In addition to our production, management, publishing and even event activities, we are developing the Yoottle Agency, an influencer agency to reveal young talents on the islands and the Caribbean. Many young people create content on social media. We would like to show them, include them in our agencies and work with advertisers. We want to offer visibility through our content and talents – a term that I prefer using instead of “influencers”.

OA – What prospects do you have for the future?

BP – Millions of subscribers throughout the Caribbean! We would like to promote Yoottle in the English-speaking islands as well, so that the whole world can see that there are many talents on our territories. People from all over the Caribbean islands, wherever you are, we are waiting for you!